Strategy Without Execution Is Just Expensive Advice
Why Most Content Strategies Fail
Most consultants deliver strategy documents and disappear, so when your team tries to follow them, critical context gets lost in translation. Six months later, your "strategic" content performs exactly like your old content.
Agencies have the opposite problem - they're great at execution but treat strategy as a quick brainstorming session so your content looks professional, but it's built on assumptions, not evidence.
Finding True North With Data
I start with your analytics, CRM data, and conversion tracking so that every recommendation and every piece of content connects to what's actually driving pipeline for your business.
When the same person develops your strategy and executes it, nothing gets lost. You get content that doesn't just look strategic, it is strategic, because it's built on your data and implemented with precision.
Messaging
Setting Your Coordinates
You can't navigate anywhere without knowing your starting position, so I analyze what messaging actually converts for your business - which language drives deals, where prospects drop off, what differentiation resonates.
You get positioning that works in the real world, not just strategy documents.
content strategy
Charting Your route
Most content strategies are built on generic buyer journey templates. I map your content roadmap using actual conversion data—what content drives pipeline, where prospects engage, which pieces influence deals. You get a strategic plan based on what works for your business, not industry assumptions.
strategic copywriting
executing your plan
Most copywriters interpret your strategy through their own creative lens. I implement your strategic framework with precision—no creative interpretation, just direct execution of messaging that's already proven to convert. You get copy that maintains strategic intent from concept to final headline.
performance management
staying on course
Most agencies track vanity metrics like downloads and clicks. I analyze what's actually driving pipeline—which content influences deals, where prospects convert, what messaging accelerates sales cycles. You get strategic adjustments based on revenue data, not just engagement reports.
Ready to Find Your Content's True North?
Whether you need strategic positioning for a specific project or ongoing content optimization, I work the way that suits your business best.
Per-project engagements for messaging frameworks, content strategies, or website copy that implements your strategic positioning exactly.
Monthly retainer relationships for businesses that want continuous performance analysis and strategic content development based on what's actually driving pipeline.
Get a free content audit - I'll analyze what's currently working (and what isn't) in your content, so you can see my data-first approach in action.